They run Soggy Bottom Holding, a butchery and kitchen producing fresh and cured meats, sausages, pies, and puddings which they sell at the Hamilton and Cambridge farmers’ markets.Agricultural tyres play a critical role in the farming industry. Jono and wife Sarah live on 24ha of hills and gullies at Ngaruawahia and farm up to 90 pigs and piglets. ![]() ■ have good-quality signage that tells your product’s story ■ put some effort into the stall – don’t take in tatty bins or an old or dirty plastic table ■ wear a clean apron with your logo on it “When it’s a rainy, wet, horrible day and people, say ‘oh, I feel sorry for you being out here,’ you’ve got to say something like, ‘oh, we’re fine, we’ve got extra coats on, everyone is having a great time today’. “Don’t ever bag the market or complain about anybody else’s stall.Ī post shared by Christchurch Farmers Market on at 1:05pm PDT “Before you know it, you know 20 or 30 different names and that makes people People love that, they really like the fact they’ve got this relationship with their producer.”Ī good strategy is to try to learn the names of two or three customers each week. Learn their name, what they like, what foods they like, which one of your products they like. “Pick up something about them, something they’re wearing or doing, get to know them, get them talking, learn about them. If you’re nervous or unsure, Jono recommends careful observation. Sellers standing there saying, ‘mine is the best there is, buy it’ – that never works.” 2. However, Jono warns, be careful how far you take things in terms of confidence. I think people do like a bit of cheek and a bit of humour.” “I’m very cheeky with my customers! But most people seem to like the banter, they give it back, they take the piss mercilessly, and I really like that too. He says sometimes he might even seem to be a bit… rude. ![]() Jono’s customers know him for his banter. A post shared by Christchurch Farmers Market on at 3:07am PDT
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